2M attending Localization World London

Posted on Posted in English posts, International Marketing & Trade/Export Industry, Localization, Translation and Conference/Court Interpreting

Same as last year, 2M Director Tea Dietterich is heading to London next week for the latest Localization World conference 12- 15 June. With the overarching theme of “Localization in a Shifting Global Economy”, London seems a good choice — arguably the world’s most culturally diverse city as well as leading in world trade.

Localization World is the conference for global business know-how and features dynamic tracks on business best practices, global websites, localization and translation

Looking at the conference programme, it is clear that the increase in content is a key driver within the localization industry, and is dominating debate. The shifting global economy is opening business up to new global consumer markets with the desire for international products and services.  Furthermore, with an increasing number of communication channels available, the localization industry will play a key role in ensuring that the content of any message is clearly communicated to the target markets.

We as the industry look constantly at ways to adapt, innovate, evolve and develop new methods to ensure our clients benefit. The conference is an inspiring melting pot of ideas and approaches and 2M will make sure they keep abreast with latest industry developments and technological advances.

“I look forward to sharing some of the innovative insights and new language solutions with you when I am back in Australia early July,” says Tea Dietterich.