Speaking the audience’s language
These clients increased their market share and audiences drastically by reaching out to international markets or the domestic CALD communities of multicultural Australia. Others minimised security risks by providing safety instructions in local languages.
2M produced a multilingual multicultural voting system for Victorian Electoral Commission into 19 CALD (Culturally and Linguistically Diverse) community languages including voice recordings and on-screen instructions.
2M provided the Victorian Electoral Commission with voice recordings for their voting app in 19 different languages to assist Victorian ethnic communities with voting. We also provided translations in the 19 same languages of the on-screen instructions for the electronic voting system. The Victorian State Elections were held on 29 November 2014 and if you were voting in Victoria that year, you may have benefited from their advanced multicultural voting system.
Listen to the following instruction “To start voting, place the candidate list under the scanner, or if you want to change to full audio voting, press FOUR fingers on the screen.” in 19 CALD community languages.
Brand Energy and Infrastructure Services is a leading provider of specialty services to the global energy market. Its extensive portfolio of specialized industrial service offerings include scaffolding, coatings, insulation, refractory, forming & shoring, cathodic protection, mechanical services and other related crafts. Brand operates in five key market segments: Upstream/ Midstream, Downstream, Power Generation, Industrial and Infrastructure. 2M provided Tok Pisin (PNG Pidgin) Voice over for their operations in Papua New Guinea.
Dupont’s mission was to reduce security risks by 60% and comply with health & safety regulations. This was done by dubbing Dupont’s series of security videos into the local language of the country where they were operating in. We showcase you PNG Pidgin operations with the instructions dubbed through voice-over into PNG Pidgin (Tok Pisin). The message gets through much more effectively in the native language, and the likelihood of safety warnings being absorbed and adhered to is much higher.
Gold Coast based video production agency Platinum HD was asked to produce video content for Villa Blue Waters who wanted to increase their sales and target Russian buyers for this estate development. 2M produced the Russian voice-over, and the video content could now be used to effectively reach the Russian buyers. This in turn produced a sharp increase in enquiries and interest in the development with subsequent successful sales.
Tourism and Events Queensland is targeting with their Australia’s Nature Coast Campaign predominantly European markets. Encompassing the Sunshine Coast and the Fraser Coast, this magic strip of nature becomes a drawcard for European travellers by dubbing the video content into the visitors’ language. See the German sample below.